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Current IssueSEPTEMBER 2014: ISSUE 56, NUMBER 9
New address for WC&P International

Effective immediately, EIJ Company LLC, publisher of WC&P International magazine, has relocated to 7522 North La Cholla Boulevard, Tucson, AZ 85741. Phone and fax numbers are unchanged: (520) 323-6144 and (520) 323-7412 respectively.

Cover Stories
New Energy Star Standards Impact on HOD Industry — What Will Compliance Cost?
by W. Kent Kise  Pages: 22 - 28
Home office delivery (HOD) businesses provide their customers with equipment to dispense their bottled and filtered water products.  
 
Bottled Water—An Industry Update
by Christopher Hogan  Pages: 30 - 32
Bottled water consumption and sales growth in the United States in 2013 reflected the continuing trend of more Americans choosing to drink water more often.  
 
Features
Of Water and Tastes: The Challenges
by Hella Frenkel and Anat Kartaginer  Pages: 36 - 41
One of humanity’s greatest challenges throughout the ages that has been more forcefully confronting us in the last few years and will follow us into the future, is concern about water in general and drinking water in particular.  
 
Stop Selling Water Treatment Systems
by Dale Filhaber  Pages: 46 - 47
It’s time to stop selling water treatment systems and consider changing your approach. Are you a salesperson or a consultant?  
 
Columns
Creative Marketing: Do-it-yourself Video Testimonials Turn Customers into Spokespersons
by David H. Martin  Pages: 14 - 17
Adozen years ago, I traveled across the country with a three-person professional video crew to tape five customers of a client in a fancy hotel meeting room at a national trade show.  
 
Dealer Profile: Berkeley Club Beverages: A Bottler with International Honors
by Denise M. Roberts  Pages: 42 - 44
Each year, the International Berkeley Springs International Water Tasting Competition takes place in this small hamlet nestled in West Virginia’s northeastern panhandle region.  
 
Water Matters: Bottled Water Filters and NSF/ANSI 53
by Rick Andrew  Pages: 48 - 50
The quality of bottled water is assured through many approaches and regulatory requirements, varying to some degree by geographical jurisdiction.  
 
On Tap: Guidance for the POU Industry: AWWA's State of the Water Industry Report
by Kelly A. Reynolds, MSPH, PhD  Pages: 52 - 54
In August, the American Water Works Association (AWWA) released its 2014 AWWA State of the Water Industry Report (SOTWIR). This annual report identifies some of the current and key issues and priorities for the water industry, with metrics ranging from quality to sustainability to services.  
 
Viewpoint: Water everywhere...but not a drop to drink
by Kurt C. Peterson, Publisher  Pages: 6
With the continuing extreme drought conditions in California and severe drought across much of the western US, many are beginning to question the limits of availability of our most precious resource and the activities to which it is allocated.