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Current IssueJULY 2015: ISSUE 57, NUMBER 7
Cover Stories
A Look at the Present and Into the Future of Potable Water Treatment
by Peter S. Cartwright, PE  Pages: 28 -
Water. Along with air, it is one of the two most critical components for life. This discussion is focused on water, how it is used, abused and taken for granted.  
 
Features
California Drought Prompts Innovative Water Reuse for Highway Construction
by John Meland
The San Diego Freeway (I-405) in southern California is one of the most congested freeways in Los Angeles County, carrying more than 300,000 vehicle trips daily on some sections. 
 
Purchasing Groups Are a Vital Tool for All Independent Business Owners
by Steve Husome  Pages: 38
If you are a small-business owner you need to consider joining a purchasing/ buying group to grow your business and stay competitive in your marketplace.  
 
Four Reasons Residential Salespeople Fail
by Thomas Cooksey  Pages: 42
Recruiting, interviewing, hiring and training in-home residential salespeople in the water treatment industry is an activity filled with risk.  
 
Mobile Access: Why Water Dealerships Need to Optimize
by Dale Filhaber  Pages: 44
According to Google, 84 percent of consumers use search engines to gather information for local purchases. We all log into our cell phones for all sorts of information, from finding restaurants, to... 
 
Columns
Creative Marketing: Seen in Las Vegas…
by David H. Martin  Pages: 16
Mark Howlett showed off 3M Purification’s new iPad sales presentation in its booth at WQA Aquatech.  
 
Dealer Prolife: McBride’s Water Advantage Takes On Small New Hampshire’s Big Water Issues
by Denise M. Roberts  Pages: 46
McBride’s Water Advantage, LLC was established in 2004 by Bill McBride.  
 
Executive Insight: H2O International’s Ivan Molina on Water Purification and Survival Expeditions
by Denise M. Roberts
H2O International, Inc.’s Iván Molina Castrillón is a multifaceted, multitalented man with a zest for learning, life and business.  
 
Water Matters: Contaminant Reduction Claims Requirements – POU RO Systems
by Rick Andrew  Pages: 54
POU RO systems are widely used to help treat residential water. Part of the reason for their broad use is their considerable contaminant reduction capability.  
 
On Tap: POU Water Filtration Saving Lives in California
by Kelly A. Reynolds, MSPH, PhD  Pages: 58
California’s ongoing drought is the subject of frequent headlines and media reports.  
 
Viewpoint: Is a drought good news for dealers?
by Kurt C. Peterson, Publisher  Pages: 10